The Defiance Hotel, Airline, and Cruise ETF

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The Travel Reopening Trade

Covid-19 confined us to our homes for over a year. The time to travel, explore, experience and reconnect has arrived.

The desire to compensate for the restrictions of the past year with longer, further and more expensive holidays is just a part of the story. The pandemic brought the $8.9 trillion global travel and tourism industry to its knees. But with testing, safeguarding procedures and the vaccination rollout underway, it appears to be getting ready to stand again. Air travel could return to its pre-pandemic levels by the end of 2021, or early 2022,1 cruise ships are beginning to reopen their bookings, hotels have overhauled policies and practices to make guests feel safe.

CRUZ – Invest in Cruise Lines, Airlines and Hotels

Defiance’s Hotel, Airline, and Cruise ETF gives retail and institutional investors exposure to a cross section of companies that we believe have significant growth potential. It seeks to track the performance before fees and expenses of the BlueStar Global Hotels, Airlines, and Cruises Index, a rules-based weighted index of companies primarily engaged in the passenger airline, hotel and cruise industries.

1 “Air, Cruise Industries Face Rocky Road to Recovery Even with COVID-19 Vaccines,” Scott Reeves, December 9, 2020. https://www.newsweek.com/air-cruise-industries-face-rocky-road-recovery-even-covid-19-vaccines-1553519

Fund Data and Pricing

Net Assets $2.45M
Premium/discount 0.55%
NAV $24.51
Closing Price $24.64
Shares Outstanding 100,000
Median 30 Day Spread 0.32%
Data as of 06/11/2021

Fund Details

Fund inception 06/02/2021
Ticker CRUZ
Primary Exchange NYSE
CUSIP 26922B873
Fund Holdings 43
Expense Ratio 0.45%
30 Day SEC Yield* N/A
* Yield as of
No records found
The performance data quoted represents past performance. Past performance does not guarantee future results. The investment return and principal value of an investment will fluctuate so that an investor’s shares, when sold or redeemed, may be worth more or less than their original cost and current performance may be lower or higher than the performance quoted. Performance current to the most recent month-end can be obtained by calling 833.333.9383. Short term performance, in particular, is not a good indication of the fund’s future performance, and an investment should not be made based solely on returns. Market price is the price at which shares in the ETF can be brought or sold on the exchanges during trading hours, while the net asset value (NAV) represents the value of each share’s portion of the fund’s underlying assets and cash at the end of the trading day.
Name Symbol Stock price % Net assets Shares Held Market Value
Marriott Intl Inc New MAR $143.48 7.94% 1,356 194,559
Hilton Worldwide Hldgs Inc HLT $128.61 7.58% 1,444 185,713
Carnival Corp CCL $29.93 6.76% 5,532 165,573
Delta Air Lines Inc Del DAL $46.5 6.60% 3,476 161,634
Ryanair Holdings Plc RYAAY $113.68 5.90% 1,272 144,601
Southwest Airls Co LUV $57.57 5.81% 2,472 142,313
Huazhu Group Ltd HTHT $56.82 5.05% 2,180 123,868
Intercontinental Hotels Group Sponsored Ads IHG $72.95 4.30% 1,444 105,340
Royal Caribbean Group RCL $90.09 4.15% 1,128 101,622
United Airls Hldgs Inc UAL $56.52 3.83% 1,660 93,823
Data as of 06/14/2021. Fund holdings are subject to change at any time and should not be considered recommendations to buy or sell any security.
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Download Fund Documents
Investment Case
Fact Sheet
Index Methodology Guide
Summary Prospectus

Reasons to Invest


ClubMed have reported a 17% increase in family reunion bookings compared to the 2019 holiday season.2 For many there is a post-lockdown visceral need to reunite with distant family, friends and work colleagues.

Growth Potential

Covid cost the travel and tourism sector an estimated $3.3 trillion.3 That’s a lot of suppressed demand that could be waiting to return when consumers feel safe.

Travel Itch

Cooped up and denied agency, many people have missed their regular trips and are ready to return to a travel-rich lifestyle.


Governments, businesses and individuals alike all want to see the back of Covid-19 and a return to varied and accessible leisure and travel.